Services at GLEADS

The global international education market is becoming increasingly competitive, marked by the rapid rise in the number of schools and growing expectations from parents. According to ISC Research, by 2024, there were more than 14,000 international schools worldwide, serving 6.9 million students and generating USD 60.9 billion in annual tuition revenue. Notably, Vietnam has witnessed […]

As Vietnam enters 2025, the government continues to roll out policies promoting digital transformation — creating favorable conditions for businesses to unlock new market opportunities. This year marks a pivotal moment for the tourism industry, setting the stage for Vietnam to achieve its vision of becoming a leading economic sector by 2030. Amid this digital […]

The rapid rise of e-commerce in recent years has driven the beauty and fragrance industry to expand aggressively into online channels. While this shift opens up tremendous growth opportunities, it also intensifies competition. In this landscape, many brands face the pressing question: how can they sustainably increase online revenue without relying solely on paid advertising […]

Across Vietnam — from lush green rice fields to time-honored ancient villages — lie stories of history, tradition, and cultural pride passed down through generations. These values form an invaluable foundation for tourism, helping Vietnam emerge as a distinctive destination on the global travel map. According to the Director General of the Vietnam National Administration […]

According to a recent HSBC survey, Vietnamese parents are willing to allocate nearly 50% of their household spending toward their children’s education. At the same time, the number of international schools in Vietnam has increased by 5% over the past two years, placing the country among the top five globally alongside Japan. This rapid growth […]

The financial sector is known for its dynamic nature and growing competitiveness. This constant evolution has prompted many businesses to accelerate their digital transformation, seeking effective strategies to attract and retain customers in an increasingly online world. In this context, Financial SEO has emerged as a key driver — not just an optimization tool, but […]

The financial sector is among the most challenging industries for SEO due to its unique characteristics and high level of competition. Financial content directly impacts consumers’ interests, which requires strict adherence to Google’s standards such as YMYL (Your Money, Your Life) and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), in addition to other SEO criteria. These factors […]

In the past, traditional advertising channels such as television, billboards, and direct mail were the primary methods for law firms to reach their clients. However, in today’s digital era, most clients search for legal information and services online. So, how can law firms effectively attract and engage more potential clients? The answer lies in developing […]

In the booming era of e-commerce, livestreaming has become more than just a product promotion tool, it’s a powerful way to engage and connect with customers. At the same time, SEO serves as the key to expanding brand visibility and strengthening market competitiveness. For the electronics industry, where product specifications are often complex, combining these […]

In the fashion industry, a brand story conveys the values, vision, and unique identity of a label through each collection at different points in time. Every design carries its own signature, inspired by culture, art, social trends, or the designer’s personal experiences. Brand Storytelling, or storytelling in marketing, serves as a bridge that connects a […]