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Moving from a new name to a cult-followed icon demands emotional connection and consistent storytelling. At the heart of this transformation is visual storytelling, a strategic tool that translates brand values into meaningful, shareable moments that audiences not only recognize but genuinely connect with. GLEADS is a strategic partner dedicated to elevating brand desirability through […]

The global international education market is becoming increasingly competitive, marked by the rapid rise in the number of schools and growing expectations from parents. According to ISC Research, by 2024, there were more than 14,000 international schools worldwide, serving 6.9 million students and generating USD 60.9 billion in annual tuition revenue. Notably, Vietnam has witnessed […]

As Vietnam enters 2025, the government continues to roll out policies promoting digital transformation — creating favorable conditions for businesses to unlock new market opportunities. This year marks a pivotal moment for the tourism industry, setting the stage for Vietnam to achieve its vision of becoming a leading economic sector by 2030. Amid this digital […]

The rapid rise of e-commerce in recent years has driven the beauty and fragrance industry to expand aggressively into online channels. While this shift opens up tremendous growth opportunities, it also intensifies competition. In this landscape, many brands face the pressing question: how can they sustainably increase online revenue without relying solely on paid advertising […]

Across Vietnam — from lush green rice fields to time-honored ancient villages — lie stories of history, tradition, and cultural pride passed down through generations. These values form an invaluable foundation for tourism, helping Vietnam emerge as a distinctive destination on the global travel map. According to the Director General of the Vietnam National Administration […]

According to a recent HSBC survey, Vietnamese parents are willing to allocate nearly 50% of their household spending toward their children’s education. At the same time, the number of international schools in Vietnam has increased by 5% over the past two years, placing the country among the top five globally alongside Japan. This rapid growth […]

Fashion isn’t just about trends or clothing choices. It is a visual narrative that reveals who we are and how we want to be seen. Each outfit becomes a silent expression of personality, mood, and values, turning the everyday act of dressing into a moment of meaning. Moreover, people connect with brands that reflect their […]

Today, fashion brands are expected to represent values, express identity, and build emotional relevance with their audience. Some brands succeed in becoming symbols that people relate to and remember, not because of their product alone, but because of how they show up in culture. This kind of brand strength doesn’t come by chance. It’s built […]

The modern customer journey is more complex than ever. According to a McKinsey report, brands that excel in personalization across digital touchpoints can increase revenue by 10–30% while those that fail risk losing 38% of customers.1 In the highly competitive digital market, businesses must adapt to evolving consumer behaviors across multiple channels—from social media to […]