INSIGHTS

The global beauty industry is undergoing a remarkable transformation, projected to reach $590 billion by 2030 with an annual growth rate of 5%. Behind this growth lies a market that’s increasingly crowded and competitive, where thousands of new brands launch each year, only for most to fade amid the noise. In this environment, true differentiation […]

Moving from a new name to a cult-followed icon demands emotional connection and consistent storytelling. At the heart of this transformation is visual storytelling, a strategic tool that translates brand values into meaningful, shareable moments that audiences not only recognize but genuinely connect with. GLEADS is a strategic partner dedicated to elevating brand desirability through […]

Fashion isn’t just about trends or clothing choices. It is a visual narrative that reveals who we are and how we want to be seen. Each outfit becomes a silent expression of personality, mood, and values, turning the everyday act of dressing into a moment of meaning. Moreover, people connect with brands that reflect their […]

Today, fashion brands are expected to represent values, express identity, and build emotional relevance with their audience. Some brands succeed in becoming symbols that people relate to and remember, not because of their product alone, but because of how they show up in culture. This kind of brand strength doesn’t come by chance. It’s built […]

Asian beauty brands, particularly South Korea’s K-Beauty, have rapidly changed the global cosmetics landscape. Their success stems from innovative products, deep cultural understanding, and savvy use of social media. These brands connect authentically with consumers by tailoring their marketing to local needs and trends, setting a new standard for the industry worldwide. This article explores […]