INSIGHTS

Moving from a new name to a cult-followed icon demands emotional connection and consistent storytelling. At the heart of this transformation is visual storytelling, a strategic tool that translates brand values into meaningful, shareable moments that audiences not only recognize but genuinely connect with. GLEADS is a strategic partner dedicated to elevating brand desirability through […]

Fashion isn’t just about trends or clothing choices. It is a visual narrative that reveals who we are and how we want to be seen. Each outfit becomes a silent expression of personality, mood, and values, turning the everyday act of dressing into a moment of meaning. Moreover, people connect with brands that reflect their […]

Today, fashion brands are expected to represent values, express identity, and build emotional relevance with their audience. Some brands succeed in becoming symbols that people relate to and remember, not because of their product alone, but because of how they show up in culture. This kind of brand strength doesn’t come by chance. It’s built […]

The modern customer journey is more complex than ever. According to a McKinsey report, brands that excel in personalization across digital touchpoints can increase revenue by 10–30% while those that fail risk losing 38% of customers.1 In the highly competitive digital market, businesses must adapt to evolving consumer behaviors across multiple channels—from social media to […]

The Asia Pacific e-commerce logistics market is expanding at an unprecedented rate. In 2023, it generated $156.99 billion in revenue and is projected to grow at a CAGR of 23.8% from 2024 to 20301. Globally, the e-commerce logistics market is set to jump from $743.74 billion in 2024 to $848.87 billion in 2025, reflecting a […]

The global eCommerce market is on a steady rise, with revenue expected to reach $4.32 trillion in 2025 and expand at a CAGR of 8.02% (2025-2029), hitting $5.89 trillion by 2029. China remains the dominant player, projected to contribute $1.38 trillion in revenue by 2025. As the industry grows, the number of e-commerce users is […]

The global digital landscape now connects 5.64 billion people, representing about 68.7% of the world’s population as of early 2025.1 Meanwhile, digital advertising continues to surge, now accounting for more than 75% of total media ad spending worldwide, with expectations to exceed $1 trillion in total ad revenue in 2024.2 Across regions, growth remains strong: […]

According to a study by Harvard Business Research, customers who are fully emotionally connected to a brand are 52% more valuable in terms of lifetime value than those who are simply satisfied. They tend to purchase more, return more frequently, respond better to marketing efforts, and are less sensitive to pricing. So, these deep connections […]

In the beauty industry, a good brand story is not enough. Even if the message is meaningful, it can be missed without a clear strategy behind it. That is why branding must go beyond creating beautiful visuals or emotional stories. To earn trust and build a connection, beauty brands must deliver their story thoughtfully and […]

As today’s consumers increasingly seek authenticity and emotional connection, stories that inspire and reflect real values have become powerful drivers of trust and loyalty. Building on that foundation, this article dives into how GLEADS brings brand stories to life in creative and compelling ways. From shaping ideas to launching full-scale campaigns, we take storytelling beyond […]

The global beauty industry is expected to generate over 650 billion dollars in revenue by 2025, with an anticipated annual growth rate of 3.37% between 2025 and 2030, according to Statista. This impressive figure reflects the intense competition within the market. With countless brands showcasing attractive visuals and offering similar products, standing out has become […]

Modern food branding, therefore, demands more than creativity; it requires strategic orchestration powered by data and emotional intelligence. Successful campaigns are now built on the understanding of consumer psychology, behavioral analytics, and the ability to translate insights into captivating, measurable experiences.  From packaging design to digital storytelling and omnichannel communication, every element must work together […]

Today’s consumers especially younger digitally connected audiences are no longer driven by taste alone. They look for authenticity, meaning, and experiences that align with their lifestyles and values. Food and beverage choices have become extensions of identity, wellness, and emotion. Consumers now expect brands to understand these aspirations and communicate through stories that inspire connection, […]

Culinary experiences are among the most profound ways to connect with culture, each dish revealing the essence of a destination’s people, spirit, and history. According to American Express, nearly 81% of travelers seek authentic local cuisine, and 37% design their journeys around culinary exploration. This growing passion reflects how gastronomy has become more than a […]

The global beauty industry is undergoing a remarkable transformation, projected to reach $590 billion by 2030 with an annual growth rate of 5%. Behind this growth lies a market that’s increasingly crowded and competitive, where thousands of new brands launch each year, only for most to fade amid the noise. In this environment, true differentiation […]

Asian beauty brands, particularly South Korea’s K-Beauty, have rapidly changed the global cosmetics landscape. Their success stems from innovative products, deep cultural understanding, and savvy use of social media. These brands connect authentically with consumers by tailoring their marketing to local needs and trends, setting a new standard for the industry worldwide. This article explores […]