Thue Quang Huy

Accounting – Tax Services | Overall SEO Service

Thue Quang Huy – a provider of accounting and tax services for businesses – partnered with GLEADS to solve the problem of having nearly zero online presence. The goal was to build an SEO foundation from scratch, increase rankings for tax service industry keywords (highly competitive – YMYL), and generate a stable source of customers from Organic Search.

Project Results

keywords in
Top 1–5

keywords in
Top 1–10

Organic Sessions / month

growth from 0

Organic Leads / month

from 0 → stable growth

Overall SEO Service for Thue Quang Huy

Client Overview

Thue Quang Huy is a provider of tax – accounting – financial reporting services for small and medium enterprises. This belongs to the YMYL (Your Money – Your Life) sector, requiring a very high level of content reliability, expertise, and brand reputation.

Current Client Challenges

The website had almost no previous SEO foundation.
Keywords had no rankings, lacking in-depth advisory content.
No traffic, no conversions from organic sources.
Simple website structure, not SEO-standardized, lacking internal linking.
The YMYL industry has high content moderation levels → difficult to compete.

The website had almost no previous SEO foundation.
Keywords had no rankings, lacking in-depth advisory content.
No traffic, no conversions from organic sources.
Simple website structure, not SEO-standardized, lacking internal linking.
The YMYL industry has high content moderation levels → difficult to compete.

Market & Competitors

The tax service industry faces direct competition from long-established accounting companies.
Many competitors invest heavily in SEO and possess in-depth content systems.
Search trends increase cyclically: end of month, end of quarter, end of year.
Clients prioritize entities with high expertise and reputation on SERPs.

The tax service industry faces direct competition from long-established accounting companies.
Many competitors invest heavily in SEO and possess in-depth content systems.
Search trends increase cyclically: end of month, end of quarter, end of year.
Clients prioritize entities with high expertise and reputation on SERPs.

Set Objectives

Build SEO foundation from zero.

Push tax – accounting service keyword group into Top 10 → Top 5.

Generate consistent traffic and stable monthly growth.

Optimize conversion to generate 30+ leads/month from Organic Search.

GLEADS' Solutions for Thue Quang Huy

Overall Strategy

Build a comprehensive SEO strategy from scratch: standardize website structure, build expert content systems according to E-E-A-T standards, optimize onpage – technical, and deploy sustainable offpage to compete in the YMYL industry.

Implementation Services

Overall SEO based on tax service topic clusters.
Technical audit & optimization of all landing pages.
Creation of 100+ in-depth articles for each query.
Building a system of reputable backlinks from newspapers – guest posts in the financial sector.
Conversion optimization: CTA buttons, layout, adding forms, UX optimization.

Technologies & Tools Used

Google Search Console, GA4
Ahrefs, Screaming Frog
SEO PowerSuite, Surfer SEO
CMS: WordPress

Features & Highlights

SEO content structure for tax – accounting topics following E-E-A-T standards.
Service page optimization based on search intent → focusing on conversion.
Internal linking standardized by journey: learn → consult → contact.
Growth reporting system by keyword group.

Service Process for Thue Quang Huy Project

GLEADS builds a sustainable SEO strategy for the YMYL industry, focusing on content reliability and the website's conversion capability.

Research & Analysis

Audit website, technical, information structure.
Analyze market and strong competitors in the tax industry.
Map keyword set including services – questions – business problems.

Design & Content Development

Build content system including service articles + tax advisory articles.
Rewrite expert demo content to E-E-A-T standards.
Optimize service landing page structure to increase conversion.

Check & Optimization

Optimize technical, speed, schema for the law – tax industry.
Strengthen internal links to boost main keyword groups.
Adjust content according to searcher insights.

Handover – Reporting – Continuous Optimization

Monthly growth reporting.
Update strategy according to tax industry seasonality.
Continuously optimize conversion based on user behavior.

Client Feedback

From a website with almost no traffic, GLEADS helped us reach over 4,000 visits per month and generate 30–40 potential clients from Organic Search. The growth rate was faster than expected, and the team always explained things very clearly and accompanied us closely.