With sharp strategic thinking and a spirit of continuous innovation, Ethan Ngo is the expert who leads outstanding performance advertising campaigns at GLEADS. He is proficient in implementing and optimizing ads across multiple platforms such as Google Ads and Facebook Ads, helping brands achieve their growth targets quickly. His ability to combine data, creativity, and digital techniques consistently delivers sustainable advertising effectiveness and cost optimization for businesses.
Ethan Ngo is the Paid Media Manager at GLEADS and is responsible for editing content on the Performance Ads topic for the GLEADSglobal.com website, with over 3 years of experience in the digital advertising field. He has directly optimized performance and enhanced brand awareness for over 20+ businesses in Vietnam. With deep expertise in Google Ads, Facebook Ads, and certifications from HubSpot, Ethan understands how to create powerful advertising strategies that connect brands with the right target audience in the ever-changing digital landscape.
About Ethan Ngo
Paid Media Manager at GLEADS
About Ethan Ngo
Paid Media Manager at GLEADS
Experience
Degrees & Certificates
“HubSpot's SEO Certification”
“HubSpot's Digital Marketing Certification”
Ethan Ngo's Expertise
Ethan Ngo specializes in performance advertising (Performance Ads), including budget planning, A/B testing, CPC/CPA optimization, and tracking the customer journey through data. He has successfully managed and optimized over 20+ campaigns, helping to increase the average conversion rate by up to 40% and reduce the cost per conversion by 25% for brands in the legal, education, and e-commerce sectors.
Ethan holds reputable certifications such as HubSpot's SEO Certification and HubSpot's Digital Marketing Certification, and he continuously updates his knowledge to apply the latest trends in automated advertising, AI-powered bidding, and user behavior analysis. By combining data analysis with creative ad content, Ethan always finds the most effective way for brands to reach the right people at the right time.
Ethan holds reputable certifications such as HubSpot's SEO Certification and HubSpot's Digital Marketing Certification, and he continuously updates his knowledge to apply the latest trends in automated advertising, AI-powered bidding, and user behavior analysis. By combining data analysis with creative ad content, Ethan always finds the most effective way for brands to reach the right people at the right time.
Methodology & Professional Philosophy
Ethan believes that performance advertising is not just about numbers, but about the story between a brand and its customers. He always begins every campaign by understanding the true needs of the target audience – a prerequisite for building personalized and effective messages.
His advertising method combines data-driven strategy, flexible testing, and detailed measurement. Ethan places special emphasis on cost optimization to maximize value, ensuring that the advertising budget is spent in the right place at the right time. He constantly keeps up with the latest trends from Google, Meta, and other Ads platforms to ensure that campaigns always stay in sync with the Vietnamese and global markets.
His advertising method combines data-driven strategy, flexible testing, and detailed measurement. Ethan places special emphasis on cost optimization to maximize value, ensuring that the advertising budget is spent in the right place at the right time. He constantly keeps up with the latest trends from Google, Meta, and other Ads platforms to ensure that campaigns always stay in sync with the Vietnamese and global markets.
