Rosen Lai

Brand Marketing Specialist

About Rosen Lai

Branding & Content Marketing Specialist

With over 3 years of experience in digital marketing industry, Rosen Lai has partnered with diverse businesses on their journey to build and sustain strong brands. Her expertise lies in brand strategy development, multi-channel content management, and creative media production. Backed by a solid linguistic foundation and a global perspective, she helps brands deliver messages that are clear, distinctive, and persuasive. At GLEADS, she serves as a strategic partner, designing tailored branding solutions for both Vietnamese and international markets.

Currently a Brand Executive at GLEADS, Rosen Lai is responsible for consulting, developing, and guiding brand strategies for clients across Vietnam and global markets. She has directly managed and executed projects of varying scales, from SEO-driven content websites, multi-channel marketing strategies, to social media campaigns. By bridging strategic thinking with creative storytelling, she empowers businesses to strengthen brand equity, enhance brand awareness, and establish competitive differentiation.

Experience

Marketing

Content

Rosen Lai's Expertise

Rosen Lai’s expertise lies in brand strategy, where she has developed brand positioning frameworks, message architecture, and comprehensive communication plans tailored for both short-term and long-term objectives. Her approach ensures that each brand’s identity is consistently expressed across all channels while aligning with business goals.

She is also highly skilled in content development, having produced a wide range of materials including SEO-optimized website content, PR articles, landing pages, brochures, e-books, TVC scripts, and short-form video content for platforms such as TikTok and Reels. Each piece of content is designed to both engage audiences and serve measurable marketing objectives.

In addition, she brings strong capabilities in project management, effectively coordinating cross-functional teams to guarantee seamless execution throughout every stage of a campaign, from ideation to production. This ensures that creative strategies are translated into actionable results with precision and efficiency.

Her cross-industry experience covers diverse sectors such as Legal, Education, Travel, Fashion, Beauty, and F&B, allowing her to deliver tailored brand and communication solutions that resonate with distinct market needs. With a strong command of languages and a global mindset, Rosen Lai is particularly adept at managing projects for international clients, where precision, clarity, and professionalism are paramount.

Approach & Philosophy

For Rosen Lai, a brand is not just an image – it is an experience and enduring value. Her professional philosophy is rooted in empathy: deeply listening to client needs, analyzing market data, and transforming insights into actionable, impactful communication strategies.

Her working style combines:

Strategic Thinking
Creative Storytelling
Trend Forecasting

From consumer insight research to brand positioning and multi-channel implementation, she consistently strives for solutions that are not only aesthetically compelling but also measurable and growth-driven.

She believes that persistence, meticulousness, and adaptability are the keys to helping brands thrive in the digital era. This is why many businesses – particularly international clients – trust her as a long-term partner in their global brand-building journey.